Cookie Notice
Last updated 1 September 2026
Baseline Telemetry Advisory uses strictly-necessary cookies to run this website. With your consent, we also use analytics cookies to measure how the site is used. No marketing or advertising cookies are set. This page explains what each category does, who the providers are, how long each cookie lasts, and how to change your choice.
Categories
Strictly necessary (always on)
Required to sign you in, remember your theme, protect against automated abuse, and record your cookie choice. These do not require consent under ePrivacy (S.I. 336 of 2011 in Ireland, PECR in the UK).
Scroll the table sideways to see every column.
| Cookie / storage key | Provider | Purpose | Retention |
|---|---|---|---|
sb-* | Baseline Telemetry Advisory | Signed-in session. Cleared on sign-out. | Session + refresh window |
theme | Baseline Telemetry Advisory | Remembers dark / light preference. | 1 year |
__cf_bm, cf_clearance | Baseline Telemetry Advisory (managed edge network) | Distinguishes humans from automated bots at the edge. | Up to 30 minutes / 1 year |
btadvisory.cookie-consent.v2 | Baseline Telemetry Advisory | Records your cookie choice so we do not prompt again. | 12 months |
btadvisory_consent | Baseline Telemetry Advisory | Carries the same choice across btadvisory.io and its subdomains so one decision applies everywhere. | 12 months |
Analytics (off until you consent)
Analytics cookies load only after you accept the Analytics category. They help us understand which pages are useful, how visitors move through the site, and where we can improve. We keep the configuration privacy-friendly: IP addresses are anonymised, advertising features are off, and analytics storage defaults to denied until you consent.
Scroll the table sideways to see every column.
| Cookie / storage key | Provider | Purpose | Retention |
|---|---|---|---|
Analytics session / visitor identifiers | Analytics provider | Distinguishes unique visitors and sessions so we can see which pages are useful. IP anonymisation is on and advertising features are off. | Up to 14 months |
Analytics preference / opt-in state | Analytics provider | Records analytics consent state and basic device context. Configured with autocapture and session recording off. | Up to 12 months |
Marketing (not in use)
No marketing or advertising cookies are set on this site. The Marketing category exists in the banner so your choice is recorded, but nothing loads under it today. If we ever run paid campaigns, this notice will be updated with the provider, the cookies set, retention, and the transfer mechanism before any tag goes live, and no tag will load without a fresh consent event.
Google Search Console (no cookies)
We verify our domain with Google Search Console using a meta tag in the site source. Search Console does not set cookies and does not require consent.
Legal basis
Strictly-necessary cookies are exempt from the consent requirement under Regulation 5(5) of S.I. 336 of 2011 (Ireland) and Regulation 6(4) of PECR (UK). Analytics and marketing cookies are set only after you give consent under Article 6(1)(a) GDPR and the ePrivacy consent rules. You can withdraw consent at any time, and doing so is as easy as giving it: the buttons below carry equal weight.
Manage your choices
The panel below shows the choice stored on this browser right now, and what is actually loading as a result. Turn analytics or marketing on or off, or withdraw consent entirely.
Reading your saved choice.
Withdrawing clears the record and deletes analytics and marketing cookies already stored on this browser. Both buttons carry equal weight.
What we do not do
- We do not sell personal data.
- We do not enable cross-site advertising profiles inside the authenticated delivery workspace.
- We do not fingerprint visitors for marketing purposes.
Contact
Questions: privacy@btadvisory.io.
Legal / last updated 1 September 2026